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Stories & Systems
Practical systems for business owners

Your systems shouldn't need you to hold them together.

We integrate your tools, automate the busywork, and give your team back hours every week.

Where owners get stuck

Held together by duct tape and spreadsheets.

When every decision runs through one person and the tools don't talk to each other, growth stalls. We build the systems that quietly do the busywork, so your team gets its time and attention back.

Trapped by the work

  • Owners stuck inside daily operations
  • Good people lost to repetitive tasks
  • Software bought, but no system behind it
  • Complexity instead of clarity
  • Indispensable to tools you don't own

Freed by the system

  • Owners working on the business, not in it
  • People focused on relationships & creativity
  • Automation that quietly does the busywork
  • One clear source of truth
  • Assets that create lasting leverage
This is why systems break down

The problem is rarely the software.

Sometimes the real problem is ownership, process, visibility, or people not trusting the system they already have.

  1. Ownership

    Everything routes through one person. When they step away, the work waits.

  2. Process

    The steps live in someone's head. They can't be handed off or repeated the same way twice.

  3. Visibility

    You can't see what's happening until it has already become a problem.

  4. Trust

    The tools are there. Nobody believes them, so everyone keeps a side spreadsheet.

What we do

Websites, automation, and systems built around the way you actually work.

Four ways we take repetitive work off your plate and connect the tools you already run.

Custom Websites & Digital Platforms
Custom-built websites, dashboards, portals, and web applications designed for growth, usability, and long-term flexibility.
AI & Workflow Automation
Automation of repetitive tasks, lead follow-up, onboarding, communication, scheduling, and internal processes using AI and connected systems.
CRM & Systems Integration
Setup, optimization, and integration of platforms like GoHighLevel, Stripe, Square, Planning Center, Rock RMS, and custom APIs to create seamless workflows.
Strategy, Consulting & Execution
Helping organizations clarify vision, identify bottlenecks, and implement systems and marketing strategies that actually move the needle.
Explore services
How you work with us

Come in where you need us.

Whether you just need to name what's slowing the business down or you want the system built to fix it, we meet you there. Each step stands on its own. You decide how far it goes.

  1. Step 1

    Assessment

    A five-minute diagnostic that surfaces the recurring friction, repetitive tasks, and gaps between your systems, and the first three things to fix.

    Free entry point. No signup to start.

    Start the Friction Assessment
  2. Step 2

    Paid Discovery

    We map your needs, priorities, and stack decisions into a prioritized, phased plan. Moving you from problem-aware to solution-ready.

    Fixed-scope engagement.

    Explore the Systems Blueprint
  3. Step 3

    Implementation

    Systems, automation, web, and the integrations that connect them, built around how your organization actually works.

    Scoped to the complexity of the engagement.

  4. Step 4

    Advisory

    Ongoing optimization as the business scales, for higher-complexity clients who need a steady hand after launch.

    Optional, for continued partnership.

David Runnels, founder of Stories & Systems

“I spent a decade building the systems that kept a growing organization running — the integrations, automations, and workflows behind the scenes. Now I build that same operational backbone for owners who are done being the thing holding it all together.

David Runnels

Founder, Stories & Systems

More about how we work

What could your team do with the hours back?

Find the leak in five minutes, and the first three things to fix.

Start the Friction Assessment