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Stories & Systems
Systems · Stories · Strategy

Build what matters.

Stories & Systems helps purpose-driven businesses, churches, and organizations grow — with custom websites, AI automation, and practical systems that turn ideas into momentum.

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Trusted by mission-driven organizations

  • Annandale Ranch Retreat
  • Tzu Zoo Rescue
  • Lily Pad Garden School
  • Air Time LLC
  • Yuras Roofing

Good organizations deserve good systems. Not more software. Not more noise. Real tools, built around the way you actually work.

What we do

Four ways we help you move.

Custom Websites & Digital Platforms
Custom-built websites, dashboards, portals, and web applications designed for growth, usability, and long-term flexibility.
AI & Workflow Automation
Automation of repetitive tasks, lead follow-up, onboarding, communication, scheduling, and internal processes using AI and connected systems.
CRM & Systems Integration
Setup, optimization, and integration of platforms like GoHighLevel, Stripe, Square, Planning Center, Rock RMS, and custom APIs to create seamless workflows.
Strategy, Consulting & Execution
Helping organizations clarify vision, identify bottlenecks, and implement systems and marketing strategies that actually move the needle.
Explore services
The best place to start

Operational Intelligence Assessment

A comprehensive operational overview that finds the friction between your departments and turns it into a prioritized, phased plan. From $12,500.

Explore the assessment
Selected work

Systems built for the real world.

View all case studies
Faith & Ministry

Untangling HR for a Multi-Campus Ministry

Replacing manual handoffs between Rock RMS, Netchex, and Sage Intacct with a phased automation backbone.

Rock RMSNetchexSage Intacct+4 more
Nonprofit Technology

An Operations Platform Built Around the People It Serves

POS, inventory, AI-assisted donation intake, and QR-driven workflows. One platform for a mission that couldn't afford five.

Next.jsSupabasePostgres+4 more
Fintech & Community

When One Bot Becomes Hundreds

Subscriber-hosted trading bots, central validation, proportional position sizing. A distributed architecture that scales without inheriting the operator's risk.

Node.jsDigitalOceanPM2+5 more
How we work

From idea to momentum.

  1. 01

    Listen.

    We start by understanding how your organization actually operates — not how software wants you to.

  2. 02

    Design.

    We map the workflow, clarify the story, and choose the right tools for your reality.

  3. 03

    Build.

    Custom websites, automations, and integrations — shipped without the usual agency bloat.

  4. 04

    Launch & iterate.

    Real systems improve over time. We stay close after launch to refine what's working.

David Runnels, founder of Stories & Systems

“Most organizations don't need more software. They need the right systems, set up around the work they actually do. That's what I build.”

David Runnels

Founder, Stories & Systems

More about David

Ready to build what matters?

Tell us where you're stuck. We'll show you what's possible.

Book a discovery call